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Sunday, January 18, 2009

VitaminWater

Coke came under fire in December by the FDA, which said claims Diet Coke Plus includes a variety of vitamins and minerals violate U.S. policy against marketing soda and other snack foods as more nutritious.

Now, Center for Science in the Public Interest said on Thursday it filed a class action lawsuit against Coca-Cola Co, accusing the company of making deceptive health claims about its Vitaminwater beverages. [1] The group accuses Coke of selling what is says is basically sugar water by claiming it has vitamins that boost immunity and reduce the risk of disease. [2]

This Vitaminwater beverage contains 33 grams of sugar in each bottle, which can promote obesity, diabetes and other health problems. [1]

How do you think a company that Coke would try to keep customers by selling them a soft drink and telling them it's a vitamin?

[1] U.S. group sues Coke over VitaminWater health claims Reuters Thu Jan 15, 2009
http://www.reuters.com/article/domesticNews/idUSTRE50E54L20090115
[2] Advocacy group sues Coca-Cola over VitaminWater Associated Press Jan 15, 2009
http://www.google.com/hostednews/ap/article /ALeqM5g2s8C8mmZxt0pSiv7UqOiwcDtKBgD95NM7580

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